Episode 3 looks at the 100year old men's shaving market and the changes in the landscape brought about in the last 3 years due to start up brands like Dollar Shave Club and Harry's, as they challenge Gillette's dominance.

Marketing in 5 Acts

A Close Shave - look at the changes in male shaving and the lessons we can learn

This show discusses the 5 key components of building a connected flow for your business and marketing function. Each show will investigate a different aspect of business models and propositions, consumer data and understanding, the balance between love and fear in your business actions and the courage you demonstrate by executing your campaigns and programs in the best way possible. You will hear experts and practitioners discuss the 5 elements and the impacts they have had on their business, their communications and ultimately their status today.

About

Marketing in 5 Acts