Business
Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, Twitter, TikTok, and Pinterest give you unique platforms to deliver your content to a (hopefully) ideal potential client or customer. But in the craziness of 2020, I am willing to bet that you are missing out on the one social media outlet that is built to grow your professional network. Yep, LinkedIn. I know I know, it’s not flashy or sexy. No one wakes up like ‘OMG I have to check what Sarah’s consulting firm is up to on LinkedIn’. I would even go so far as to say that LinkedIn is often to the forgotten social media outlet. But it really shouldn’t be. LI is replacing mixers, networking events, and traditional face-to-face exchanges of information. More often at a professional event, I give out my IG handle or LI link rather than my business card. Learn More at: https://www.katewinter.com/8-biggest-linkedin-mistakes-you-are-probably-making/