Business
#7 What You NEED To Know About Digital Marketing Talking Of Business - By: Jordan Disberger and Russell Disberger Russell Disberger's Business: http://aspenbusinessgroup.com Jordan Disberger's Business: http://purplemarketingconsulting.com Show Notes: Background: Society started to change in the early nineties on the onset of the internet; back then everyone thought that the internet would just dominate everything moving forward. This did not really come into the light until five to seven years ago. Shifting from person-to-person telephone advertising in the nineties; now-a-days, a digital strategy and positioning of your online brand is something that all businesses CANNOT ignore even if you're not in ecommerce. Growth: The idea “I really don't need a website for my business” has proven to work when you have established a great network and can work solely off of referrals; however, if you you want your business to grow, a digital presence is critical. Saturation: The market is really really saturated right now. It seems like everyone nowadays is a digital marketing expert. All of the cold calling emails, calls, and ads just become noise and an annoyance.. …*Show Gets Interrupted By A Digital Marketing Ad Call*... If everyone is offering this great product to businesses and all businesses need it, what’s the problem? The problem is that in the sea of ads and 100’s of options, it is difficult to know who and what is actually going to work to drive the results you want. Solution: What type of business or software should I look for to fulfill my digital marketing needs? Business They care about your business and your results and not theirs They have a good track record (Google Them) They have a good digital presence themselves (Google Them) They understand that you are unlike any other business and inturn deserve a custom digital marketing strategy Software/Tools Understand what tools you need Only pay for what you need If you aren’t needing or going to use the bells and whistles; it is not for you What are the most important elements of digital marketing? SEO (Search Engine Optimization) Keywords Backlinking Theming etc... PPC (Pay-Per-Click) advertising Understand keyword bidding Social Media Be unique Analytics (Google tag manager, landing pages, Google analytics, etc…) Make intelligent decisions based on data We hope you all enjoyed the Podcast. In future episodes, we plan to dive more deeply into some of the tools discussed in this episode. Subscribe to us on whatever platform you use for podcasts, check out our websites, and follow us on social media for the latest and greatest content. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message