Business
This week we are joined by sisters, Nafisa and Selina Bakkar the founders of Amaliah, a media platform that amplifies the voices of Muslim women to create cultural change. Amaliah initially started as a modest fashion brand but later on took a turn when Nafisa and Selina realised they were not that into fashion and Amaliah had a bigger purpose. The turning point for them came when David Cameron said: “young Muslim men are vulnerable to radicalisation because of the traditional submissiveness of Muslim women”. The Muslim community instantly reacted on Twitter and created the hashtag #traditionallySubmissive. A hashtag to celebrate the many achievements of Muslim women. Selina and Nafisa felt the responsibility to stand up for their community and amplify the voices of Muslim women and to use their exposure to speak out on the issues that affected their community. From this, Amaliah the online platform was born, now attracting over 3.2 million visitors a month. They have a roster of over 300 writers, writing on topics ranging from mental health and mosques to dating and current affairs. They were named by Forbes as one to watch and featured in CNN, Metro and WIRED, also recognised in The Evening Standard Progress 1000. In this podcast episode we discuss: Mindfulness. Using your brand's voice to create change. Growing your business and taking it in a new direction. Social media: Amaliah: @amaliah_com (https://www.instagram.com/amaliah_com/?hl=en) For Working Ladies: @forworkingladies (https://www.instagram.com/forworkingladies) Elizabeth Ogabi: @elizabethogabi (https://instagram.com/elizabethogabi)