Business
Ads are getting more competitive, which means more expensive. It’s important to make sure that you have a good advertising strategy to keep your advertising campaigns profitable and low cost. Use mid-tail keywords. At first, these don’t look super appealing because there’s not an apparent winner as far as sales volume goes. But if you can find several mid-tail keywords, it’s just as good as finding short-tails, and it’ll be cheaper.Target products, not keywords. Because it’s a specific product, and not a search term for several products, you can get clicks for a fraction of the cost.Bid higher on low-ACoS keywords. It sounds counter intuitive, but it’s way more profitable to bring a keyword with a 10% ACoS to a 20% ACoS than it is to bring a 40% ACoS to a 30% ACoS.Organize your campaigns well. So much money is lost in translation because data is hard to access due to poor organization. Link to Youtube Video: https://www.youtube.com/watch?v=8s8QncDFx0s