Business
Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit. This article discusses one way that un-spent loyalty points can be used to make donations to any one of 20,000 charities in the UK, creating emotional loyalty - not just transactional loyalty. Listen as we discuss key learnings on how "empowering generosity" can drive your programme's engagement. Show Notes: 1) Live Loyalty article - Empowering Generosity