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Product marketing, writing skills and copywriting are important to understand, getting your message across is a great skill to have. In this interesting interview Eric Moeller and I discuss product marketing and copywriting and creative writing. I have known Eric online for about 6 years and met up with him in Exeter a few times and discussed marketing and branding and all those exciting business topics that make us tick! He shares a lot of value in this episode and some great resources to help you improve your copywriting and writing skills in general! Find Eric Moeller here https://www.linkedin.com/in/ericmoeller/ Online Marketing Basics with M&A Head of Marketing + Virgin Startup Mentor Tim Elliott – Episode 46 WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Nathaniel Schooler 0:09 Well, it's really great that you managed to make the time to join me. And I am very interested in learning a bit about product marketing, because I know that's your specialty. And obviously writing as well, because I know you've been doing a lot of writing over the years. So to anyone that doesn't know, this is Eric Moeller. I'm probably pronouncing that the English way. But you work over at Sage, right, and you are head of marketing for, for some piece of tech that I know nothing about at all. So I'll kind of let you let you carry on really, and just explain a little bit about that, if you don't mind. Eric Moeller 1:00 Sure. First of all, thanks for having me here Nat. And happy to join you and have a conversation about this. Yeah, so I've been at Sage for just over two years that I'm responsible for a specific product line. So it's called Sage 200 Cloud, it's a product that is sold in 15 plus countries around the world. The way that product marketing is set up at Sage is that there actually are global leaders for all the different product lines, so it's like having a CEO overlooking all the different facets of marketing for the individual products. Okay, so I work with product marketers, and all the different regions where my product is sold. And really the role of Product Marketing at Sage, the way I would say, it's the way that's defined is, like I said, sort of the CEO of the different facets of the marketing. So you're looking at everything from the different campaigns that we're developing at a global level, and how those can be used at the regional level, the pricing, monitoring the performance of the product, how it's selling now, how we expect thing this, you know, sales to pick up over the next 12 to 24 months, then I'll see and looking further into the future in terms of what is it from a market requirements perspective? What is it that the market needs? Going to the future is that the same product? Is it something different? You know, where do we need to go from a strategy perspective? So it's actually quite an exciting role. There's so many different things that you get involved with, it can also be tiring, because you're thinking, Oh, man, there's so many different balls in the air and so many different things to keep track of. But really, that's that is a challenge, but it's also the exciting facet of the role as well. Nathaniel Schooler 2:28 Right, right. So how many languages? Do you sort of responsible for that, Eric? Is it a lot of different ones? Or is it just English or what? Eric Moeller 2:38 So the product is localized into a number of different markets. And again, for people that don't have a lot of experience with software localization. Localization refers to both the languages that the product is translated into, as well as whatever the local requirements are. So I just wanted to highlight that for people listening, that is not just the language, it's both what might be unique. So for example, when you think about compliance requirements, different governmental requirements, that would vary by country, and obviously,