#55: Coaching Development 101 - Where To Focus for a Better Bottom Line

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Coaching development is a critical part of any successful gym. The key is understanding the balance between reinforcing technical skills + reinforcing cultural awareness. Both are important, so if a gym focuses only on one and not the other they will greatly lack in a particular part of the member experience and leave your business potential unfulfilled. Developing coaches is beneficial for all involved. Invest, spend time on it.