Business
In this week's live loyalty podcast, Liquid Barcodes brings you an interview from our partner podcast featuring Pavel Los, the Global Loyalty Programme Manager for Shell. Pavel manages fuel and convenience loyalty programmes for Shell operations in twenty-one countries worldwide. The world-leading retailer recently won three awards at the Loyalty Magazine Awards, so in this interview, we discuss Shell's new UK loyalty programme which evolved from a pure fuel programme to a comprehensive convenience retail loyalty programme, as well as its loyalty strategy in China and other key markets. We discuss his view on key success principles for coalition or partnership-style loyalty programmes, as well as the importance of the ownership, usage and access to customer data to allow Shell to harness the power of loyalty both locally and globally. Listen to this special edition of the Live Loyalty Podcast to enjoy unique insights from a global leader in convenience retail loyalty. Show Notes: 1) Pavel Los - Global Loyalty Programme Manager 2) Let's Talk Loyalty podcast 3) Loyalty Magazine Awards 4) Loyalty Academy