Business
As marketing insights professionals, we often study consumer behavior. In this episode, we talk about how to design products and services that can nudge and shape customer behavior over time. In her new book, Amy Bucher (VP of Behavioral Design at Lirio) shares findings from her new book for how to design products (especially digital experiences like mobile apps) that can influence customer behavior. Book DiscountAmy has generously offered a 20% discount on her book to listeners of this podcast. The discount is good until Aug 21, 2021. Go to the link below and enter "diggingforinsights0621"https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/In this episode we cover:1. Focus on motivation2. Identify ability blockers using the COM-B model3. Use the 9 categories of interventions4. Enable long term engagement through regular feedback5. Leverage a social component to keep habits stickyShow NotesYou can access show notes for this episode by visiting our website at diggingforinsights.comhttps://diggingforinsights.com/24-amy-bucher-5-behavioral-design-tips/