Business
Content marketing is the most effective way to attract and engage customers whilst inviting them into your brand story. It’s a very popular marketing approach - used by 91% of B2B marketers and 86% of B2C marketers - and it’s founded in providing valuable, inspirational or educational content for a targeted audience. In a world where social media moves at lighting speed, content marketing allows you to go deeper and provide value to customers that serves them and you for the long term. In this bonus episode Kylie and Guy talk about some of the what, why and how of content marketing and outline 5 simple steps for getting started. Get the shownotes and more resources at goodfoodies.co.uk.