Business
Blockchain. AI. Fintech. Sure, these are buzzwords. And if your company offers a product relying on one of these technologies, these words probably matter a lot to you. But when it comes to marketing to your customers, how do these buzzwords fit in? I sat down with Navid Jafari on the Louder Online podcast to talk about this and other challenges of marketing in fintech. What we talked about: The marketing problems of financial institutions face How blockchain is affecting Tier-1 financial institutions Customers don’t care about nitty gritty technical details of blockchain. You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.