Here's what many B2B startup marketing teams get wrong about their approach to Marketing campaigns and here's how you can solve it with lean startup principles. If it works for product development you can bet it works for marketing too!

AD4 - For Startup Marketers & Aspiring Marketers

46. Why B2B Startups Need to Apply Lean Startup to Marketing

Hi I'm Ameya Deshmukh thanks for stopping by. Here I share thoughts, stories, & lessons useful for marketers at early stage startups operating in B2B environments. A little about me: Over my marketing career so far I've helped a few startup companies grow by delivering really good storytelling through content across a variety of platforms and through a variety of mediums. Here's my track record so far: 3-7 abandoned businesses 4 failed startups (yikes) A few I added value to 1 successful one 1 to 20 million ARR Currently working on what's looking to be my 2nd successful one

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AD4 - For Startup Marketers & Aspiring Marketers