Ever wondered about what it would be like to be in an arranged marriage?   Negotiating to be chosen to receive your partner’s dowry?   Hoping that you may actually come to like each other?   Well, that’s pretty much what the new business process is like.   After flirting with one another throughout the... The post 46. Client/Agency Prenups: The Rules of Engagement appeared first on Navigating the Fustercluck.

Navigating the Fustercluck

46. Client/Agency Prenups: The Rules of Engagement

It’s simple but not easy. That’s the paradox of the creative world. At its core, it’s nothing more than problem/solution with a twist. Very simple stuff, right? So, if it’s so simple, why isn’t it equally as easy? In a nutshell: human beings. Even with our bulging frontal lobes and opposable thumbs we find a way to muck things up. Creating one big fustercluck.

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Navigating the Fustercluck