Business
This Week in Paid - Delayed Gratification It's important to understand the buying behavior of your customers - impulse vs research What is the path to purchase? How long does it take to buy? What frequency? Setting expectations to the client, your own mental state as a media buyer Not focusing on the day to day minutiae This Week in Organic- So You’ve Been Audited Organic audit - last month of performance Meeting with client to understand their goals, capabilities Most important metrics AVG Engagement rate and avg value of posts What platforms have most opportunities Other competitors in the space, benchmark against them. Who is doing well and why. What are the best practices in the space Data Privilege Hard to take advantage of FB’s AI and optimization At least one purchase a day / ideally 7 per day (50 in a week) People with large adspend are “data privileged” Can’t afford to do testing and try new audiences Not enough money for purchase, have to back up conversion to ATC or leads Rant Wheel People not wearing masks No CBO Roll Out on Facebook Item Substitutions from Instacart