Business
This Week in Paid - Taking out the trash Text tool - doesn't work Ad recall lift - new incremental results column Personal attributes policy - “you” Multicultural affinity targeting - Legit needs and ways to abuse (hard to count communities is legit for example). FB made affinity targeting to avoid discrimination but now it’s just weird broad interest targeting This Week in Organic Sticky zoom behaviors - will these stay? Celebs joining calls, zoom bombing, zoom all day (Fable) Nonprofit zoom / webinar - tips for orgs Long Form Social Video Can’t put the same thing on FB and YT. Have to be adapted FB assumptions - 1 sec view, no sound, scrolling fast YT assumptions - 5 sec view, sound on, primed for video