Business
This podcast is only 37% COVID19 related. The maximum allowed to maintain sanity. Special guest today, creative director, Alec Beckett! This Week in Paid Client has pivoted to making masks. Completely changes our purchase data LAL’s based off purchase are now for mask people not primary product Our CPA is way down bc masks are much cheaper than primary product Landing page on website is 100% masks, not our products Creative is not mask driven at all If you still want to sell normal product you need to isolate those customers. And send them to page that doesn't have masks. If we want to sell masks, you need to take your normal people. 7 day purchase. FB rules for medical masks, technically not allowed 12:00 Community Creation (Update) Difference between community management and community creation Made easier with existing fan base - targeting engagers form the start (social proof) Volume of comments, sorted by most relevant - paragraph of humor, first thing they see Don’t end conversation, keep it going - encourage people to come back When ppl tag others also respond to those. Not about being “thankful” necessarily Match the tone of the commentor Solicit comments for social proof - Also makes ad cheaper, better quality score Alec Brings his very own Segment, and we rant about.... Masks!