The vendor dilemma, unique video concepts, positive social media engagement, media relations opportunities, PRA requests, getting in the room, insensitive social media posts, being a community resource, and more. In this episode we concentrate on transitioning from reactive to proactive storytelling and starting to share the many positive stories in our schools and communities. #schoolsclosedheartsopen ❤️ Videos:  https://youtu.be/d-KgdPudPzQ https://youtu.be/_3FhZQBNsms https://www.youtube.com/user/arcadiaunified/videos?view_as=subscriber