Business
It's the topic you don't want to talk about but also want to talk about.... Coronavirus! We try to keep it positive tho! This Week in Organic - COVID19 Brands that haven’t adjusted their messaging seem out of place If you scheduled content - go check, we did this for clients and took stuff off air Some brand twitter is acting like authority rn, Guiness Being silent is better than being tone deaf - ok to post nothing Some brands leaning into social distancing/video - chipotle on zoom This Week in Paid - Corona Virus Affecting industries differently - restaurant pulled spend but CPG came to us with a sow Don’t panic and pull adspend. Think about the new opportunities and new ways Changing process and business structure - to outlast hard times Prices are dropping. It’s a good time to get out there with new messages. Not just “we do curbside pickup” but something more creative. Book of the week delivery. Frame of mind is different now that we are in feed vs in store 12:00 Window of Opportunity New way of life. Some companies will be expanding/ramping up production. They need marketing to get their message out This presents new opportunities for agencies and media buyers to get involved CTA: be proactive to these companies and develop gameplan As the media expert you need to go to companies / your clients with ideas For examples: digital d2d for the census Charging airpods every night - example of how we’re all experiencing new behaviors And an ANTI-rant wheel for you.