Business
If you're in a city right now that says you can't open the door and your business is shut down, is it really shut down, or are you shutting it down? Because the reality of the situation, like the real black and white truth, is that just because your city told you that you had to close your door does not mean your revenue stopsIf you're running a company right now, the truth of the matter is that if you could just get out of the framework of, this is what I do for people. “Well, Tiffany, I'm a gym. I've been a gym. And we have people who come in and they lift weights.” No, you have people who are trying to get stronger. You have people who are trying to change their body framework. You have people who are ... Your responsibility as the CEO of your company is to solve problems. And as far as I'm concerned, COVID has presented something really neat. It's presented the opportunity to solve the same problem that we've been solving all this time in a brand new way. The question for me to you is, are you going to step up to the occasion or are you going to continue to make excuses?TOPICS DISCUSSED IN THIS EPISODE:Peter Drucker has a really neat quote that the business world has gobbled up for as long as I've been in business, basically, he says that business is all marketing and innovation and to a certain extent, I do believe that's true, I do. To be quite honest with you, I kind of believe that business is marketing innovation and it's sales. Your ability to solve a problem is your ability to sell something.Do you know what sales do in our bank account? They allow us to pay bills. Sales in our bank account allow us to keep the door open. So is it really that you have a Tiffany, hey, COVID closed my doors problem, or do you have a sales problem? Do you really have the pandemic is here problem? Or do you have a, I haven't created something new to sell problem?The four things that I want you to think about right now as you're actually diving deep and you're reinventing yourself, or maybe you're like, “You know what, Tiffany? I haven't even started to reinvent myself. I'm just trying to get my ass out of bed.” I don't care which, where, the place you're in, these four questions every single year for the 16 years that I've been in business in different companies, and now as I coach and consult companies around the world, these four questions literally frame everything, everything that you get to do moving forward.1. What Problem Do You Solve?What problem do you solve and then what problem do you really solve? Because a lot of times we're like, “Okay, I do solve this problem.” But really the answer comes back to me and it's like, no, that's not the problem you solve. Do you know what it is? That's just what you do. What you do and the problem you solve are two different things.When you talk about the problem, it should do one of two things. Actually, you know, I'm lying. I was going to say that it should make you mad or sad, but the truth is that the root of the problem is just going to piss you off. What problem you solve dictates everything. And then there's, what problem do you solve? And there's what problem do you want to solve?2. Who Do You Solve It For?The second part of this important process is allowing yourself to choose and to say, “Well, who do I want to solve this problem for?” Yes, you get to pick and choose. Who do you want to solve the problem for And for me, that question is backed up with, who do you solve the problem for best?