Business
Never answer an unasked question if it doesn't address the problem! In this episode, I continue my talk with my sales coach Doug Cohen, a President of Summit Performance Training at Sandler and a Chief Revenue Officer at OZ, about another Sandler rule. The rule no 5 says, 'Never answer an unasked question.' What does it mean? Doug shares some interesting experiences that he has had! When the prospect comes to you with their problem, it’s best to let them do most of the talk. If you are not going to solve a problem with your product or service, leave it alone. Doug says that we should be listening at least 70% of the time and letting the prospect do much of that conversation. Our job is to listen, gather information, and figure out if we can help a prospect with our product or service. If you cannot, it's ok; move on. I say, rather than speak something and lose the deal, we must understand that it is better not to say anything unwanted. Have you come across such a situation? How did you handle it? Do share with us in the comments! If you like the video, don't forget to share and subscribe. Thanks for listening! Are you struggling with digital marketing efforts? We can help you with your White label work. Find out more here https://www.oneims.com/the-leading-white-label-agency/ Find Doug Cohen on LinkedIn https://www.linkedin.com/in/dougcohen1/ Visit Sandler Training at https://www.sandler.com/ --- Send in a voice message: https://anchor.fm/solomon-thimothy/message