{#23 in a series of the 25 most useful sales stories} Just because you’ve closed the sale doesn’t mean the need for storytelling has ended. In fact, the best salespeople continue to use storytelling after the sale in three primary ways:     1. to deliver service after the sale,     2. to generate [read more] The post 3 Ways to Use Storytelling After the Sale appeared first on Paul Smith | Cincinnati, Ohio.

Sell with a Story Podcast

3 Ways to Use Storytelling After the Sale

This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you’ll hear will come from two primary sources. Most will be stories that come from interviews I conducted with professional sales and procurement managers from over 50 companies around the world, including: Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, Kroger, Cushman & Wakefield, Huntington Bank, Ghirardelli Chocolates, Amway, and Children’s Hospital, among others — all of which are documented in my book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. On other episodes I’ll have guest authors and experts in the sales field, including bestselling sales authors like Mike Weinberg, Anthony Ianarrino, Mark Hunter, and others.

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Sell with a Story Podcast