#3 Video Marketing is becoming one of the most important elements of the marketing mix and a necessity for businesses nowadays. Ian has invited insights on that from Pirlanta Toubba, partner at Phenomena Production, who specialise in video production.

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Promoting Your Business Lab

Business

Pirlanta takes us through using your video content as a medium to reach your target audience and explains how you can incorporate your artistic sense with any brand’s story to create an effective video marketing piece. Ian Hainey asks Pirlanta to give her insights on the main touch-points that have helped make video marketing a necessity for most businesses nowadays.