Business
Borrowing a clothing item from your sister, your best friend or even your mum is a tad bit normal, something we as women are maybe used to but how do we feel about renting clothing items from a stranger, wearing it out and then sending it back? Hurr Collective, the UK’s first peer-to-peer wardrobe rental platform wants to change that. Today I am speaking to the co-founder & CEO of Hurr Collective, Victoria Prew. Forbes described Hurr as the Airbnb of fashion and despite people not being used to renting clothes, since their launch in March 2019, they can boast of over 10,000 women requesting to join the platform. Hurr is not not only encouraging consumers to move away from fast fashion but empowers you to start a profitable side hustle, some lenders are making over £500 per month by renting their wardrobes. They have been featured in both local and international press such as Business of fashion, Financial times and most recently won the London Luxury Think Tank Sustainable Start-up Award. In this podcast episode we discuss: How to start a tech platform without a tech background The importance of getting traction before going to investors And lastly, why sustainable fashion is more than just a trend. Social media: Hurr Collective: @hurr (https://instagram.com/hurr) Victoria Prew: @victoriaprew (https://www.instagram.com/victoriaprew) For Working Ladies: @forworkingladies (https://www.instagram.com/forworkingladies) Elizabeth Ogabi: @elizabethogabi (https://instagram.com/elizabethogabi)