Arts
Do you equate marketing with telling people what you think they want to hear? Do you feel pressured to conform to artist stereotypes or what's trending? Author & global marketing expert Bernadette Jiwa has a welcome wake-up call for us! Stephanie shares two points from Jiwa's book, Story Driven. They're helpful reminders that we're the most compelling when we're ourselves. Story Driven by Bernadette Jiwa (https://www.amazon.com/Story-Driven-dont-need-compete-ebook/dp/B07B4NBDSG) thestoryoftelling.com (http://thestoryoftelling.com)