Business
Are you using Linktree in your Instagram Profile or anywhere else? It’s time for you to understand why that is hurting your business and brand. In today’s episode, I will teach you what’s wrong with doing this, and what you should be doing instead.What is Linktree?Linktree is a social website that allows you to easily create clickable links from a single page for your social media. Linktree, or any other third party linking app, does a really good job of making it easy to send your audience to a single link and then let them explore a lot of offers or options. It’s the link that keeps giving.So why should you stop using it?Because it’s not helping you as much as you think it does and here are 3 reasons why:Why it’s not helping youTraffic is directed to Linktree, not your websiteWhen you have potential clients going to a linktree address you are missing out on valuable hits to your website. This affects your SEO rankings and so much more. Plus, you don’t have the chance to entice your audience to stay on your website and explore more. In the free version of Linktree, you only have access to 5 different themes. And chances are, they don't align with your branding. At the end of the day, when you have been busting your tail off to have a curated look, brand, feel, and vibe, why would you throw that all away using the most important link on your instagram profile to direct people to some place other than your website? 2. You don’t have access to in depth analyticsUnless you’re willing to pay a monthly fee, you lose all of that valuable information that you would normally get if they had landed on your website. A website that you’re already paying for. Linktree will only let you see the number of times someone clicked on your links. And they don’t even tell you which ones. That means you have no way of knowing which links are performing well unless you pay for the premium version. 3. Instagram views Linktree as spamYes, you heard that right. Instagram doesn’t recognize lintree links as anything other than spam. This means that your links aren’t google searchable, but more importantly, if Instagram decides to shut down a linktree link, they can do it. Without your permission, without notice, anytime, anywhere. And if you’re like me, you’re not checking on the status of your IG bio link every day. Who knows when the link may have gone down or how many leads you might have lost because of this.In fact, this happened just a few months ago. Linktree was involved in a data breach and instagram instantly shut down those links in people’s profiles. Trying to protect their own users, Instagram gave no warning, and many accounts were completely shut down. Not just that the link in their bio no longer worked, but that the entire instagram account and profile were flagged as compromised and shut down. If your business is heavily dependent on your social media, why would you risk having everything you’ve worked for get taken away just because you wanted to use a linktree account? Now, I always advise my clients in Brand Builder’s Bootcamp that you shouldn’t build your entire business on IG, because you don’t own the users, followers, or app. And that means you have no control. It’s like building your business on a glass foundation. Something that I definitely wouldn’t recommend. What you can do instead?So what do you do instead? You can create your own social link page on your website. The premise behind what linktree does is fairly simple. It’s just a webpage that houses a bunch of clickable buttons. And creating your own is one of the easiest things that you can do. Plus, you can create a page that provides a much better user experience for your audience. From a branded look, to&