Credit card payment app CRED has been creating buzz ever since it launched in November 2018. In this episode host Sunit Arora along with his colleague Mihir Dalal decodes the business model of CRED; owned and founded by successful internet entrepreneur, Kunal Shah - the founder of PaisaBack and Freecharge.

The Signal and the Noise

3: Forgive us for asking, but what’s Cred’s business model?

In a world where the collective attention span seems to be narrowing, publishing a 2000 word story per week, in one of India's top newspapers is quite a risk. So, how are these stories picked? Why are they important? Hear from the horse's mouth. In the Signal and the Noise, Sunit and Ajai will attempt to give you a peek into the inner workings of the Mint’s long stories and why they matter (or not).

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The Signal and the Noise