Business
For many of us, the thought of an LO being in the driver’s seat is akin to the Loch Ness Monster: we hear about it, but we never see it for ourselves. Why is it that a mortgage pro holding the cookie seems so foreign to us? Where have loan officers gone so wrong, and how can we start re-positioning ourselves, so Realtors give us the respect we deserve? Is it possible to do it WITHOUT reinventing the wheel? In this episode, I’m diving into the 3 things that have made mortgage pros meek and weak- and how to flip the switch! "When you don’t have the right dynamic in your relationship with Realtors, you will feel forced to answer calls every minute of the day." -Doren Aldana Takeaways Why begging for business will only stunt our success Are we chasing business, or are we attracting it? The importance of differentiation Great rates and service are a GIVEN. What are we doing to offer Realtors unique, exclusive value? The risk of having a SCARCITY mindset Are we bending over backward for Realtors because we’re scared to say no?