About

I just love reading books about business and marketing. And – every once in a while, I come across a book that I just love so much, I want others to know about it. One of my latest favorite books is The Content Fuel Framework by Melanie Deziel. Why I love this book is that it’s a really more of an active tool than it is something to read. Too often, business books are good on theory – but – they lack any practical use. This book is so practical that Melanie gives you an easy tool that you can use to quickly come up with 100 Content Ideas. And it’s a tool that you will be able to continually use moving forward. Fortunately, in today’s day and age, social media allows one to pretty easily connect with influencers, authors and others. So, I took the liberty of quickly connecting with Melanie – and – I was so excited when she agreed to join me for this podcast episode. What’s really interesting for this episode is that it’s the first one I did where I didn’t really have any formal questions figured out ahead of time. Typically, I have a good idea of what I’m going to ask – but – this episode just seemed like it would be different from the start. Instead of the normal Q&A that I do, we decided that we’d just go through part of her Content Fuel Framework (the 10 Content Types) and let her explain each type. Then, I’d see if I could come up with some content ideas specific to home building. It turns out, the conversation was really good. In the span of about 40 minutes, I had 10 good content ideas generated that you could use right now! To be honest, it was more than 10 – but – you’ll get the picture when you listen. Melanie is a super cool guest – and – you’ll be able to tell that I am a Super Fan of her new book. So, grab your notebook (paper or digital) – and – get ready to have content ideas you can use as early as 45 minutes from now!