Technology
Most MSPs waste thousands at trade shows and walk away with nothing. In this video, I take you behind the scenes of a real dental industry convention in Bar Harbor, Maine, so you can see what a well-run show actually looks like, and what to do when it does not go perfectly.
I am joined by Mike, one of my MSP Heroes clients who went all in on the dental vertical. His story is what happens when an MSP stops trying to serve everyone and starts dominating one niche. This convention is a live case study in that exact strategy.
We cover table placement, what questions to ask event hosts before you commit, how to use the night-before networking to warm up conversations for the main day, and why good donuts beat cold outreach every time. We also get into booth setup, after-hours networking, and how to follow up so the money you spent does not die in a spreadsheet.
This show had lower attendance than last year, but we still walked away with five solid leads and a full lead list. If two of those close, the event pays for itself and earns us a seat next year. That is how you think about convention ROI.
If you are still grinding at general networking groups and wondering why growth feels slow, this one is for you. Drop a comment if you want more content like this. I have another trip coming up.