Episode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of "Better Bread. Better Subs," Justin shares how the Milwaukee-founded sub maker executes better marketing, too.  Wisconsin-based ingredients fuel a local story that the marketing team tells through a variety of mediums, including social, digital, activations, and unique locations. If you manage a food or beverage brand, Justin's insights will directly impact your 2020 strategy. Follow the Cousins Subs (@cousinssubs) and Justin (@jambam0506).  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com