Our guest on the pod this week is Wil Shelton.  Wil is the founder of Wil Power Integrated Marketing founded in 1996.  It is a full-service consumer engagement company specializing in African American Beauty Salon/Barber Shop Marketing.  The company has built a network of 100,000+ shops that it leverages to help get the word out about movies, TV shows, products and services focused on the African American community. Resources mentioned in this episode: Wil Power Integrated Marketing site The Silent Agreement book Black Paper report The Awarepreneurs Community Paul's coaching site