Usually, when people talk about social media goals, they talk about things like driving traffic to a website or getting more members. But are they prepared to be successful when their ideal audience arrives at your website? We talk about inbound marketing and the importance of the member or customer journey!

Getting Social

#22 Inbound Marketing – It's All About the (Member) Journey

Getting Social explores social media challenges and opportunities with special guests, examining everything from building your “personal brand” SEO online to social media’s impact on today’s politics. Host KiKi L’Italien thinks everyone should “Google themselves,” which is not as naughty as it sounds.