Business
For today’s episode, we talk to Melanie Brown. Melanie is the Director of Data and Analytics at Key Data, the leading analytics and benchmarking company for the vacation rental industry. Melanie has a strong background in data-driven decision-making. She is excited to help property managers and destinations around the world better understand their data. Key Data is the leading provider of trusted, real-time short-term rental market data around the world. Key Data Dashboard was created BY property managers FOR property managers. They offer an ensemble of business intelligence (BI) tools that tell the story of your company’s key metrics with easy-to-grasp dashboards of the 30-plus KPIs that are most important to you. Seamless PMS integrations provide trusted and anonymous data exchange with competitors in your local and regional markets.Tune in to our latest episode to learn how Key Data tools can help you better understand your vacation rental data and stay ahead of the competition!Highlights of the Episode:01:45 - Guest Introduction: Melanie Brown04:10 - Ahead of the hotel sector on the availability of data11:41 - Key Data in relation to pricing tools15:25 - Trends shown by the data17:50 - Status of available units19:30 - Comparing markets22:45 - Why some destinations are not doing well29:30 - Markets that are not on dynamic pricing31:39 - One key tip for property managers35:38 - Big things on the horizon (What’s next?)37:18 - Companies that have properties in multiple markets39:37 - How hotels are using Key DataConnect with Melanie:Website | LinkedIn (Key Data) | LinkedIn (Melanie Brown) | Youtube | TwitterThis episode is brought to you by Casago, Guest Ranger, and Good Neighbor Tech. Visit AlexAndAnniesList.com to view our top picks for the best suppliers in vacation rental technology and services. Special thanks to Rev & Research for being the presenting sponsor of Alex & Annie’s List.Connect with Alex and Annie and get more real vacation rental goodness:Alex Husner | Annie HolcombeAlexAndAnniePodcast.comIf you enjoyed this episode of ALEX & ANNIE: The Real Women Of Vacation Rentals, make sure to visit our socials, leave us a like, a comment, or share our content with the crowd! Don’t forget to subscribe!LinkedIn | YouTube | Facebook | Instagram | TikTok