Business
The Offer Creation Process in 5 steps with Michael Maidens Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...