Business
In this episode, Gavin and Scott Baker, CMO and VP of IBM Hybrid Cloud Portfolio and Product Marketing, dive into the world of enterprise marketing with a focus on the business-to-human approach. - Learn how to connect with customers on an authentic and empathetic level, providing personalized experiences that add value at every touch point. - Explore the importance of understanding unique business challenges and becoming a trusted advisor, consultant, or friend to your audience. Join us as we explore the power of genuine connections and empathetic marketing that cuts through the clutter and leaves a lasting impact that facilitates closed business.