188 - ft. Kevan Lee: Growth Hack Strategies For Your Startup

Share:

B2B Marketing and More With Pam Didner

Business


Hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More. Today I have another fantastic guest - Kevan Lee. Kevan is a product-led growth and SaaS leader and the head of marketing at Oyster, a distributor HR platform helping companies take care of the global teams. Today we are going to talk about growth hack strategies for startups. In this episode: How did Buffer ramp up its marketing and increased the number of users, readers and visitors? What is the system behind the high content production? What is the role of proper keyword research and optimization in content success? How can high-pace growth hack strategies keep the momentum over a more extended period? What tools should startups use, and business in general, to optimize their content? What are some growth hack strategies for startups and SaaS companies in the different business stages? How should sales and marketing work together in a startup? Is your business sales lead or product-led, and why should businesses care? How should marketers make a transition to support different business models? What tools should startups use for marketing automation and CRM, and should they integrate them? How can marketers measure the success and also a contribution to sales when it closes the deal? What is a daily routine of an effective leader, and why does it matter for business? What are the two books that marketers must read, primarily when they work in a startup environment? Quotes from the episode: "The strategy we took is to pitch something as if it was already written. And so we'd say we have written three things on these topics. Would you like them? And if they say "yes," then we go and write them real fast and get them over." "We have a couple of different ways that we do [to measure the success and also a contribution to sales when it closes the deal]. We have different pipeline targets that we measure at the top and then through the different stages. From lead to meeting to the opportunity to closed one, we have insight into each of those stages and how well we're moving people along." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.