Business
Welcome to another episode of B2B Marketing & More. My guest today is Tim Hughes. I met him when I was in London, probably four or five years ago. Tim is a CEO and Co Founder of DLA ignite, and author of two books about social selling and sales-marketing alignment - you can check them out on Amazon. He is also #1 Global social selling pioneer and innovator, and a speaker. Today we talk about social selling as the new business necessity. In this episode: How has the buying process changed? In what ways buyers' behaviors have changed? What are some of the specific changes that marketers and sales professionals need to make? In what ways is being on social is different from doing social? How can content help with social selling? What is humanizing content, and how to use it? How can a business pick the right social media channel? How can brands use their networks without abusing them? What is the role of employees in social selling, and how can companies empower them? What makes social selling challenging for corporations, and how can they overcome those difficulties? How to share and use corporate content on social media? Quotes from the episode: "First and foremost, social selling doesn't take as much time as cold calling does. And it doesn't take as much time as email. So for a start, you have efficiency savings. Some people think that somehow social selling is some sort of shortcut. It's not. But the problem with cold calling is that nobody answers the phone, and nobody responds to emails with email. With social, you can connect to people, have conversations." "We often see that people don't have a strategy in place. So understanding, why are we doing this and for what reason? Also, we can be empowering people in human resources. We can be empowering the CEO, but what we need to be doing is having a voice on social and empowering our people to be part of that conversation." ————— You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.