Business
Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today, my guest is Amanda Milligan. Amanda is Marketing Director at Fractl, a marketing agency that helps brands build high-quality backlinks and brand authority through content marketing. Amanda is also a host of Fractl’s Cashing in on Content Marketing podcast, and Head of Marketing at Stacker. Today we talk about content marketing and brand authority through earned media coverage. In this episode: What is earned media, and why should B2B brands care about earned media coverage? What makes publishers care about non paid content, and what makes them pick up the specific article and give it earned media coverage? How can B2B brands approach writers and pitch the idea of the content that could be beneficial for both sides? What is Tangential content, and what makes it different from usual content? What is the role of data focus on decision making and creating the perfect pitch? Fund Rocket Case Study: The complete process What are the benefits of earned media coverage? How to utilize visual assets to boost results? What are the best practices in pitching and promoting content for earner media efforts? What is the role of personalization and automation for a successful earned media coverage? How can small businesses utilize earned media efforts and stay on the budget? Quotes from the episode: "There are a lot of tools you can use to find writers. You can use tools to help you, and some will give you templates. But we are all about personalization. Even if you're sending the same project to multiple people, you're leading into it differently based on who they are." "Subscribe to everything that writer does, follow them on social, get a sense of their beat, and ask yourself how you can contribute to that. How can you contribute to those conversations? Offer something different and have those writers in mind that you're going to customize something for." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.