Business
Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today, I have an incredibly special guest - Scott Brinker. Scott is the VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, and Program Chair of MarTech Conference. Today we talk about Martech in practice - MarTech trends, opportunities and challenges. In this episode: What are the biggest trends of 2021 in terms of marketing technology development? What makes the digital marketing side so fragmented, and how can marketers navigate the landscape? How should marketers evaluate MarTech as a whole for a company without getting overwhelmed? What makes change and martech implementation difficult and slow? What can marketers do to pitch to management to invest in MarTech? Why should marketers evaluate their MarTech stack regularly, and how to do so? What are the marketing technology predictions for the second half of 2021 or even 2022? What kind of no-code platforms or tools can marketers use in their work? Quotes from the episode: "I'm very excited about this whole movement that people call 'no code.' And when I think about no code, I don't just mean things that don't require code anymore. I think of that category much more broadly as a new generation of tools. Tools that use a great UX and great AI engines to make it easy for ordinary people to build things without waiting for someone in IT or an agency to build it." "The fact that marketing is continually evolving in what it needs to execute and how it needs to reach people is tough because of the pace at which that evolution is happening; it's really hard to keep up with." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.