Business
On today’s podcast we welcome special guest AdTheorent CEO Jim Lawson. AdTheorent is a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers. On the show, Jim discusses: - His journey from practicing law to becoming an entrepreneur and CEO - How AdTheorent’s machine learning advertising technology platform works - Why the two most prevalent ad targeting methods, cookie-based retargeting and segment-based audiences, are less effective - Insights into the merger with MCAP Acquisition Corporation - And more