Business
We recently had a Wealth Formula Network call in which we talked about an offering some members were participating in that I didn’t care for as much. One thing to remember is that smart people can disagree about things without anyone necessarily being wrong. I pointed out some things I avoid when I invest and the topic seemed to garner a lot of interest. So, I decided to share some of the lessons I have learned over the years. After all, the best way to become a good investor is through age and experience. The problem is that age and experience are hard to teach. When I did my first face lift, I thought I was good. But looking back after doing 500, I definitely was not. I had the basics down and got lucky with my results, but it was no where near mastery. When you are a young Turk plowing ahead full of energy, you look at guys a few years older and wonder why they are so cautious until, one day, you learn for yourself—the hard way. When you make a mistake that matters it will stick for ever. The good news is that while mistakes are critical to learning, they don’t always have to be your mistakes. But in order to learn from others mistakes, you have to be humble and receptive. So, let me give you a few investing pearls that have come along with my graying hair. 1) When it comes to investing, it’s not just about the numbers. It is also an over-simplication to say to “invest with people that you know, like and trust.” Of course I truly believe that is a requirement. The problem is that I know, like and trust a lot of people with whom I would never trust my money. Would you trust your grandmother to choose where to invest your life savings? Look for people who you know, like and trust, then judge their competence by looking at what they have already achieved. A track record is important and really is the report card that you need to look at. Don’t be part of someone’s resume building exercise or someone’s multimillion dollar lesson if possible. If someone has a full time job as a software engineer and trying to get you to invest in their $20 million dollar real estate acquisition so they can work toward quitting their job, politely decline and say you might be interested in 5-10 years. 2) Avoid “good from far but far from good investments”. Every species has some kind of physical attribute that make it more likely to reproduce. Think of the peacock with colorful patterned plumage fanned out for display purposes to attract a mate. Investments have similar qualities that are irresistible to investors and deal sponsors know it. Cash-on-cash is probably one of the most attractive features to the novice investor because, on the surface, high cash on cash numbers can be pretty seductive. Everyone loves the idea of replacing their income with passive cash flow asap. Let me ask you this—would you rather get 25 percent cash on cash or 7 percent cash on cash? 25 of course, right? Well, what if the 25 percent depreciated down to zero in 4 years while the 7 percent cash-on-cash investment increased in value by 100 percent? All investment proformas must be considered holistically. As investors, we should be looking at the profit we make from our investments rather than being content with monthly checks that represent our own money being given back to us in small increments. I would suggest looking at investments in terms of annualized returns or internal rate of return instead. In the process of making this calculation, you will need to get an idea of how the investment will be exited. In some cases, you may discover that there is NO EXIT! No exit is not a good thing—tough to get a return of any kind on that. Anyway, I could keep going—in Wealth Formula Network we recently talked about the classic great deal that is highly dependent on one guy—that’s another recipe for disaster. There are lots of patterns of bad investments that you recognize after you’ve been around the block a few times—sort of like PTSD. In fact, I would go as far as to say that the key to becoming a good investor is to quickly identify the bad ones so you can spend time diving deeper on the rest. The good news is that most deals out there are not that great so you should be able to spend an increasing amount of time on good ones as you get better weeding the bad ones out quickly. Anyway, those are just a few pearls. I could go on for a lot longer but I’m sure what I have presented is more than enough for one sitting. That said, when you are ready for more investment advice, make sure to listen to this week’s Wealth Formula Podcast that is focused on investing in those high risk, high reward start-up businesses. Damion Lupo literally wrote a book on this which he calls Unicornomics and you are going to hear all about it on this week’s episode.