163: Brand Research

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Our College, Your Voices

Education


Ivy Tech conducted a major brand research study in late 2020 and early 2021. Our guests today will share what we learned from that research. Additionally, we talked briefly about how each employee can be a better brand advocate by focusing on outcomes in addition to the exceptional message we have to share around quality and access to education. Thanks to today’s guests: Jeff Fanter, Vice President of Marketing and Communications. Systems Office Tom McCool, Executive Director of Marketing and Communications, Lafayette campus Get in Touch You can connect with Kara Monroe on Twitter @KNMTweets Reach out with show ideas, comments, or questions via Twitter or at our email address - ourcollegeyourvoices@ivytech.edu. Leave us a voice mail at 317-572-5049. Respond to the Call for Action, ask a question, give a shout-out to a colleague, or an episode suggestion. Check out show notes, listen to past episodes, and get instructions on how to access the podcast on our website at http://www.ivytech.edu/podcast.