About

Gerard Tannam, Strategic Brand-Builder at Islandbridge, tells us all about the use of storytelling as a framework in bridging the gap between buyers and sellers, businesses and their markets. In this episode, we weave through Ger’s own story that takes him from Ireland to Hong Kong and back again, then into the lessons learned from marketing and strategy direction for big brands before launching the Islandbridge business, how building bridges between businesses and customers drives growth for businesses of all sizes….and almost becoming a priest! MoneyNeverSleeps is sponsored by PAT Fintech, the training partner that demystifies fintech and digital finance for financial services professionals. HIGHLIGHTS: On one of the earliest signs of what became Gerard’s modus operandi in building brands: “As part of our event management business in Hong Kong in the ‘90’s, we also set up an art gallery. The common thread was that I became used to walking into an empty space and looking on both sides and asking the question, what do I need to do to fill this gap?” “You're constantly being thrown into an environment where you're obliged to translate, to step into that space between and to determine how are we going to make this work?” “Narrative and story are concerned with making sense of the world, of finding a language to describe the world. So when Alice goes down the rabbit hole into Wonderland, what Lewis Carroll is doing is he's describing another world. When we build brands, that's what we're doing.” LINKS: Episode title inspired by The Bridge by MC Shan Get in touch with and to learn more about Gerard Tannam and Islandbridge. Leave a review and subscribe on Podchaser| Apple Podcasts | Spotify| Google| Overcast Check out our MoneyNeverSleeps website Subscribe to our newsletter on Substack Follow us on Twitter Podcast| Twitter Pete| Twitter Eoin Get in touch at info@moneyneversleeps.ie --- Support this podcast: https://anchor.fm/moneyneversleeps/support