Business
My approach to work as changed a lot lately from thinking I needed to do the growth activities to sitting back a little and realizing that I could do less and think it through more. Yes all the marketing activities have to happen to gain any visibility and therefore sales but instead of setting arbitrary goals that result from desire, I'm more interested in creating systems. Systems that create results consistently. This is not brand new thinking, it's more of a re-focusing from getting outcomes to fine-tuning the process. Getting one sale because of a system that can be repeated is way more powerful than getting 10 sales and not knowing how to do that again. I'm moving away from setting any goals or having any expectations about revenue right now to figuring out the systems to create a sustainable business model. One that only supports growth that will not lead to burnout. Join me on this journey!