136. BOMANI Cold Buzz Founders: The Journey From Idea To Shelves, Breaking Barriers in the Alcohol Industry, How To Partner Successfully, Sacrifices of a Start-Up, Challenging the Age Gap

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BALANCING YOUR HUSTLE

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BOMANI Cold Buzz is the first of its kind alcohol-infused cold brew coffee, formulated with naturally lower-calorie, gluten-free alcohol. Crafted with ethically sourced 100% Arabic Coffee, BOMANI is sugar-free, carb-free, dairy-free, non-GMO, vegan, and kosher. We sit down with BOMANI co-founders Sam Madani, Kai Drewry and Amin Anjedani to talk all about their journey as entrepreneurs and the creation of BOMANI.    4:13 Working in investment banking in NYC & where the concept and name for BOMANI was born 10:24 – How to product was developed and created 13:00 - An opportunity to become leaders in the space and taking a healthy spin on alcohol 17:00  - When & how BOMANI went from an idea to business 19:23 – How to find people to motivate you 20:30 – Consumer proof, testing, and deciding on branding 24:00 - Navigating a business with 3 co-founders + working with a business psychologist for a healthy co-founder relationship and mental health 28:20 COVID pivots and how they have stepped up 35:00 How they have combated the major age gap in the alcohol industry 43:45 Their WHY behind building BOMANI 47:50 Major sacrifices made during the journey 55:30 Hearing no’s