How they created a lifestyle product for a home brewer inspired by the World Barista Championships.Creating an experience that goes beyond the product and helps to bring together a greater community of coffee lovers.Connecting and finding the audience through social media, the website and experts in the community.Using crowdfunding platforms to create new products and generate new ideas.

Cha-Ching! - An eCommerce Podcast

13. The KRUVE Story with Mark and Mike Vecchiarelli

Cha-Ching! is an eCommerce podcast where host, Kevin Wild, interviews merchants, app developers, and thought leaders on their experiences and successes with eCommerce. Every week, we will bring you an engaging discussion with someone deeply involved in the world of eCommerce. Whether it's dissecting a successful storeowner on how they managed to scale, or debating with a thought leader on where they see eCommerce going in the future, Cha-Ching! is the podcast for anyone and everyone involved with selling online.

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Cha-Ching! - An eCommerce Podcast