In this episode, Steve is joined by colleague Wakako Yamaguchi, Account Manager at Business Link Japan. Over her career, Wakako has helped shape the Japan market entry strategy and business development for many international companies, particularly in the tech sector. As a native Japanese speaker with many years of experience introducing brands to the Japanese market, Wakako gave us her take on how to go about doing business in Japan.

12. Navigating Japanese Business Culture with Wakako Yamaguchi

Export to Japan is the web's richest resource for companies looking to trade in the Japanese market. In the Export to Japan podcast, we give you a clear picture of what is happening in the Japanese market by bringing you conversations with people who are at the heart of the Japanese business community.

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