Education
Do you know there are now over two million podcasts on iTunes, as compared to about one million in 2020? That goes without saying that it is one of the fastest-growing media content formats. A podcast is often long interviews that offer the opportunity to show your personality and expertise, while a blog has only a few hundred or a couple thousand words. Not only it offers the time to explore, explain and expand on a topic, the conversation in a podcast often goes deeper as it progresses and since it can’t be fully scripted, it flows organically and may even have a few surprises. My interview this week is with Mary Chan, the creator of Organised Sound Productions, a Podcast Strategist and Voice-Coach. She has over 20 years of experience in the radio business as a Commercial Producer and a Voice-Over Artist. Mary is based in Victoria, BC, Canada. Mary said "A podcast is essentially an extension of your brand or business." and I completely agree with her. It helps me to connect with my audience in a more personal way and it is always fun to share a conversation that can uplift, inspire or inform others who are listening. Interview Highlights Why your voice is the No. 1 instrument you have For audio books, should you use your voice or get a narrator?Audio book and podcast are great marketing channelsHow to better connect with your audience with your voiceEmotion and passion in your voice is a key factor to attract your audience to pay attention Why is it important to discover your true voice by uncovering your past“Code switching” emulating the speech depends on who you are talking toWhat to consider if you want to start a podcast, the basics and fundamentalsPodcast discoverability on Google With Google podcast manager, you can look up what people are searching for when they click "play" on your podcast.Content, Transcript, AI and how to rank higher on Google with your podcastUsing podcast transcripts to pull quotes or use it to put together a bookOr reversely, record a chapter of your book and share it on podcast as a marketing toolThe future of podcast, monetisation, endorsement and more If you would like to connect with Marh Chan, please visit her website www.organizedsound.ca Video https://youtu.be/ZZJ7U8uEAM0 Transcript Sze Wing (00:03): Hello, everyone. I am so excited to introduce you, Mary Chan who is today's guest. So so I met her through a women network and actually she's over in Canada. I'm really honoured to have her today as my guest for this podcast. A little short introduction on Mary Chan. She is the creator of Organized Sound Productions. She is a podcast strategist and voice coach. She has over 20 years of experience in the radio business as a commercial producer and a voice over artist. So you will hear it for sure. And Mary is based in Victoria, BC, Canada. So welcome to my show Mary! Mary (00:47): Thank you, Sze Wing. This is so great. We can finally connect. Yes! Sze Wing (00:52): And so obviously podcast is such a hot topic these days, so I'm really excited to ask you. I've got a bunch of questions, but first of all, I wanted to ask you, so on your website, you mentioned that your voice is your number one instrument. Can you elaborate on that? What do you really mean by that? And when you say instrument, it felt like, you know, when you practice it'll probably get better, but sometimes we just say, oh God, I have a terrible voice. So what then? Mary (01:20): Yeah. So what I mean about your number one instrument is you are always talking, selling yourself, meeting people, networking, whatever it may be, your voice is the thing that carries with you, wherever you go, whether you know, you are actually trying to make a sale in a business sense, or if you're just meeting someone new for the first time, even, you know, talking with other parents when you're dropping your kids off at school or something like that, right? It's your instrument,