Business
We're talking about a dirty 4-letter word on today's show. Or at least... a word that a lot of people *think* is dirty. That word - S-E-L-L - Sell. A lot of folks, particularly in Medicine, find the idea of selling offensive. Of course, you should get money for what you do, but when I talk about selling, I mean as it relates to being a salesperson. Should you be selling your services? Should the idea of selling even be part of the conversation in your practice? Let's discuss!